Work History
Senior Innovation Consultant
PwC, August 2023 - Present
Creative Lead
BRANDynamix, June 2021 - Present
Creative Designer
Alsayegh, February 2021 - August 2023
Visual Designer
Elevate Creative, August 2020 - February 2021
Visual Designer
Ogilvy Global, June 2020 - August 2020
Education
Jordan University Of Science and Technology - 2020
German Jordanian University - 2025
Harvard University - 2026
Strategic capabilities
Selected Clients
With over six years of experience, I’ve been at the forefront of driving innovation across diverse industries, seamlessly blending design intelligence, cultural insight, and predictive precision. My leadership in large-scale projects has delivered strategic and digital solutions that amplify efficiency and drive growth. Notably, by expanding a client base by 400%, I guided a cross-functional team to create customer-centric solutions that boosted engagement and ensured sustained revenue.
From crafting visual identities for emerging and established brands to executing high-impact events, I consistently maintained brand consistency and maximized impact at every touchpoint. My expertise in adapting global assets for regional markets has strengthened brand presence and deepened audience resonance.
I specialize in design, innovation management, change leadership, and operational strategy, delivering data-driven solutions that fuel sustainable growth and enhance market adaptability.